Collaborating Across Stakeholders to Effect and Measure Change
Track: Full Session
RMEI Medical Education, a MECC, the Crohn’s & Colitis Foundation of America, a patient and professional advocacy and organization, and RealCME, an education technology and outcomes company, representing different stakeholder groups, collaborated to design and implement a series of two half-day meetings on IBD based in Memphis and Phoenix that included dual healthcare professional (HCP) and patient/caregiver tracks, with a video-based enduring program for HCPs. The HCP track included updated clinical information, presentation of patient cases, and interactive ARS questions. The patient track included clinical updates and discussion of personalized and collaborative care in their management. At the end of each track, the groups converged for a panel discussion. HCPs were not made aware that the cases being discussed during the HCP track were real patients who subsequently participated in the panel discussion, during which all learners were also encouraged to discuss their experiences relating to collaborative care, including success stories and barriers. We will describe our collaborative process and the instructional design of the curriculum, along with lessons learned from the experience. Outcomes data that demonstrate the impact on clinical change will be presented from the live meeting series and the online program. We will discuss incorporating more effective measures for programs like this and plans to include patient outcomes moving forward.