Mission-driven CPD: Improving Health Outcomes in Collaboration with Patient Advocacy Organizations

Track: Research

Session Number: 2020
Date: Tue, Sep 26th, 2017
Time: 4:00 PM - 4:45 PM

Description:

Background
Improving patient health outcomes is the penultimate outcome of providing CME. Improving patient health outcomes also rests at the heart of the mission of patient advocacy organizations (PAOs). At this nexus, medical education providers can better collaborate with PAOs to serve this shared mission. PAOs are under-resourced and CME produced by these groups often lack sophistication and measurability. However, PAOs have the right mission, often lots of patient members and very large megaphones in their respective ecospheres. Collaboration between PAOs and educational providers that leverage their respective core competencies can result in:
• Needs assessment that include patient-reported care gaps in addition to commonly practice gaps
• Connection to validated and existing patient activation and educational resources
• Data collection and reporting relevant to larger causes
• Cost-effectiveness and resource allocation focused on organizational core competencies
• Improved reach and recruitment
• Multi-stakeholder audiences for the importance of CME in supporting patient engagement activities

Discussion
CME providers and commercial supporters have an opportunity for greater connectedness to important patient activation and health outcomes programming. The session will provide attendees with practical, real-world examples of the mission-driven collaboration models that connected CME programming to patient health outcomes improvement.
Session Type: Case Based Learning

Learning Objective 1: Planners and supporters will identify opportunities to connect CME to larger patient activation initiatives.
Learning Objective 2: Planners and supporters will recognize the unique competencies of both CME and PAO collaborators in terms of contribution and value.
Learning Objective 3: Supporters will better discern between reach outcomes (clicks, views, etc.) and objective patient health outcomes as measures of CME efficacy.
Session Type: Case Based Learning

Learning Objective 1: Planners and supporters will identify opportunities to connect CME to larger patient activation initiatives.
Learning Objective 2: Planners and supporters will recognize the unique competencies of both CME and PAO collaborators in terms of contribution and value.
Learning Objective 3: Supporters will better discern between reach outcomes (clicks, views, etc.) and objective patient health outcomes as measures of CME efficacy.