Schedule-at-a-Glance*

Mythbusters: Social Media CPD Edition
Allison Gardner, PhD & Allison Kickel, FACEHP

Objectives: 
1. Identify common myths related to using social media as a platform for continuing education.
2. Describe best practices for planning, measuring, and marketing continuing education on social media.

Building Better Relationships between Patient Advocacy & IME - The Intersection of IME and Patient Advocacy Panel Discussion
Moderator: Megan Becker, PhD 
Panelists: Lynn Anyaele, PharmD, Cherilyn Heggen, PhD, Kathryn Pucci, Richard Standifer

Objectives:
1. Discuss the importance of building an IME plan with the patient perspective in mind.
2. Identify potential areas for IME collaborations with Patient Advocacy and Patient Advocacy Groups. 
3. Review examples of how to incorporate real-world data into IME and discuss how they drive clinical practice change. 

Best in Class Awards

Alliance 5K run/1-mile walk for Charity
Sponsored by Talem Health
Meeting location: TBD 
This 5K run / 1-mile walk is for everyone of all fitness levels and abilities. All proceeds will benefit the Children's Hospital of Philadelphia (CHOP).

What the Accelerating Disruption of the Internet Means for patients, caregivers, HCPs, and the Health Industry
Anurag Banerjee

Objectives:
1. Understand the disrupting role of the internet on medical education as it pertains to HCPs, patients, and the pharma industry.
2. Compare and contrast how different generations utilize social media and search to research health conditions.
3. Identify how patient digital engagement protocols are competing with availability of medical information and education on the internet.
4. Explore the potential roadmaps to harness the internet.

IME & Company-led External Education - Common and Complementary
Susan Connelly; Ivan Desviat; Pamela Mason

Objectives:
1. Differentiate what is common and complementary between Company-Led Education and Independent Medical Education.
2. Explain how Medical Affairs industry colleagues are incorporating Company-Led education and support for Independent Medical Education into Annual Strategic Plans in alignment with business objectives.
3. Differentiate the lifecycle and implementation limitations and opportunities of both approaches.  

“MED Talk” Showcases Outcomes & Innovations from Oncology Education:
Demonstrating the Efficacy of Digital Education
Tariqa Ackbarali, PhD, MS; Deborah Moonan, RN, BSN; Rebecca Weaver, CHCP

Objectives:
1. Elevate the conversation about the value of IME and how to differentiate IME from promotion and marketing.
2. Discover best practices for sharing outcomes and real-world evidence. 
3. Share expertise around how HCP education can affect change.  

Community vs. Academic: The Impact of Practice Setting on Educational Design
Moderator: Greselda Butler, CCEP, CHCP, FACEHP
Panelists: Greg Salinas, PhD, FACEHP; Eric VanStone

Session Description: Consideration of practice setting, specifically community versus academic, should be a key component of your educational design. This session aims to explore what these considerations are, why they exist, and best practices for how to design education that meets the needs of the target audience. Pre-recorded interviews with community and academic physicians will be interspersed throughout the session to provide expertise and insight into designing an impactful program.

Objectives:
1. Compare and contrast elements related to practice setting that impact educational design and delivery.
2. Discuss survey data from clinicians to identify common themes that support a tailored educational approach.
3. Develop processes for designing education that meets the needs of the target audience based on feedback and best practices.

The Importance of Targeting your Target Audience 
Wendy Cerenzia, MS; Katie Dolan; Shunda Irons-Brown, PhD, MBA, CHCP

Objectives:
1. Determine when a specific target audience focus is appropriate as opposed to a multidisciplinary audience.
2. Refine target audience statements on future CME programs to accurately reflect the intended audience. 

Building Education With the Patient in Mind: Pearls and Pitfalls from a Supporter and Provider Perspective
Jayne Chaplick; Anne Roc, PhD; Michelle Stewart

Objectives:
1. Define patient “peer” education versus patient “peer” in CME.
2. Describe how they are similar and how are they different in regards to implementation and commercial support.
3. Identify opportunities for patient education including all of the stakeholders involved. 

Reaching Vulnerable Populations 
Myra Cervantes; Faith Rogers; Tabitha Washington

Objectives:
1. Evaluate large healthcare education gaps within diversity, inclusion, and equity.
2. Describe vulnerable populations to consider in CEhp.  

Women in Innovation: Making Space for Education Focused on Women Physicians 
Rachel Pham, CMP & Laura Porter, CMP

Objective:
1. Develop programming to address issues unique to female providers and patients.

Increasing Recognition and Awareness of Healthcare Disparities Among Hematology 
and Oncology Clinicians Using Patient Surveys 
Sarah Hertrich, MS, PhD & Angie Ladas

Objectives:
1. Incorporate strategies to align with internal partners on emerging issues and trends including company-led education, Omni channel initiatives, and how to expand globally.
2. Demonstrate how medical education is transforming healthcare by addressing large education gaps including diversity, inclusion, and equity.    

From Bytes to Better Health: Harnessing the Power of Digital Technology to Empower the Next Generation of Healthcare Providers
Smit Patel, PharmD

Objectives:
1. Provide a market overview of digitized healthcare -- the past, present, and the future.
2. Define the potential value to clinicians, patients, and systems when fit-for-purpose digital tools are successfully deployed.
3. Discuss the current regulatory, legal, and ethical landscape of the digital healthcare.
4. Recognize the importance of educational opportunities for healthcare providers to enable the efficient acquisition of new skills and incorporate “digital” in today's healthcare.

Powering up AI to Highlight HCP Insights Through the Use of Natural Language Processing (NLP) in CPD
Alana Brody, MBA, CHCP & David Setiadi, PhD

Objectives:
1. Recall the role of Intent and Entities in NLP.
2. Identify ways in which NLP can reveal deep insights through CPD outcome.

What's next? Revisiting '20 Predictions for the Future of CPD.' Looking back to inform the future.
Dustin Ensign, CHCP & Caroline Pardo, PhD, CHCP, FACEHP 

Objectives:
1. Compare and contrast historic predictions and current state of CPD. 
2. Evaluate potential opportunities to improve CPD programs.  

How Far Have We Come? Five Years After a Call-to-Action for Outcomes
Emily Belcher, MS & Wendy Cerenzia, MS

Objectives:
1. Understand the progression of initiatives related to outcomes standardization in the past 5 years.
2.  Identify new ways to support and aggregate outcomes data.
3. Develop tools to better capture consistent outcomes data.

Leveraging Real-World Data to Demonstrate How CE/CME Can Measure Diagnosis and Treatment Paradigms
Steve Bender; Matthew Frese, MBA

Objectives:
1. Identify challenges with measuring CE/CME’s impact on practice behavior with real-world evidence in a timely manner.
2. Examine strategies for using medical claims analysis to ascertain the extent to which CE/CME changed treatment or diagnosis behaviors.
3. Differentiate when it is appropriate to incorporate objectively-sourced data analysis into outcomes approaches.

Closing remarks